Where the AI agents actually look when they reconstruct local-business answers, which surfaces we can place customers on automatically, which need human-in-the-loop, and the MVP-7 pack we ship as the $1,497 attach on top of the $2,500 Rebuild.
From the Texas roofing forensic · 4,077 unique businesses · 5,235 source citations across 525 unique hosts. These are the surfaces ChatGPT, Claude, Gemini, and Perplexity actually consult when a user asks "find roofers in <town>". Color tag = automation status of placing a WR customer on that surface.
| # | Citations | Host | Source types | Status |
|---|---|---|---|---|
| 1 | 3,787 | maps.google.com | maps_result × 3787 | GREEN · GBP |
| 2 | 202 | google.com | maps × 110, search_snippet × 92 | GREEN · GBP |
| 3 | 110 | bbb.org | directory × 108, review × 2 | AMBER · BBB |
| 4 | 90 | yelp.com | review × 76, roundup × 7, directory × 7 | RED · demote |
| 5 | 79 | web.rcat.net | chamber_association × 78 | AMBER · RCAT vertical |
| 6 | 68 | cedur.com | directory_aggregator × 68 | GAP · sub-agent |
| 7 | 68 | expertise.com | directory × 41, search × 16, roundup × 11 | GAP · sub-agent |
| 8 | 48 | angi.com | directory × 46, search × 2 | RED · drop |
| 9 | 24 | inven.ai | directory_aggregator × 24 | GAP · sub-agent |
| 10 | 21 | roof.info | directory_aggregator × 21 | GAP · sub-agent |
| 11 | 15 | facebook.com | social_page × 15 | GREEN · FB Page |
| 12 | 11 | gaf.com | directory × 9, search × 2 | AMBER · cert support |
| 13 | 6 | mapquest.com | maps × 3, directory × 3 | GAP · sub-agent |
| 14 | 3 | local.yahoo.com | article_roundup × 3 | AMBER · upstream Foursquare |
| 15 | 2 | chamberofcommerce.com | chamber × 1, directory × 1 | AMBER · per-town |
| 16 | 2 | buildzoom.com | directory_aggregator × 2 | GAP · sub-agent |
Maps + Google Search dominate (3,989 of 5,235 = 76%). BBB + Yelp + RCAT + Cedur + Expertise + Angi together represent 463 (9%). Long tail of 500+ low-cite hosts = noise, ignored for MVP. Foursquare is missing from this Texas slice (we tested no FS-enabled customer), but is upstream of Apple Maps, Bing Places, Snap Maps, Uber, Yahoo Local — so it punches above this raw count.
Every platform from the 146-video swarm consensus mapped to operator status. GREEN = ship in MVP. AMBER = needs human-loop or verification. RED = drop or demote. GAP = sub-agent investigating; topic brief flagged it but corpus coverage was thin.
Load-bearing layer of every local AI answer · 69 of 146 videos discuss it · 3,889 of 5,235 forensic citations route through Google Maps + Search.
FREE Apple Maps + Siri claim portal · 20 videos · phone-bill verification fallback removes #1 onboarding gate · Showcases (mini-promos) add 2-3 free citation surfaces per customer.
Upstream of Apple Maps, Bing Places, Snap Maps, Uber, Yahoo Local · 1 claim = 5+ derivative citations · skeptic elevation, not in original topic brief.
Free knowledge graph · Quickstatements API near-zero marginal cost · LLMs cite Wikidata heavily · paid-editor disclosure required.
Meta Business Suite manual claim · 15 forensic citations · LLMs use FB pages for hours, services, recent posts.
$500-1,500/yr trust signal · LLMs explicitly cite BBB rating · agency-managed application permitted · sub-agent verifying private partner-API rumor (Salient Process signal).
Roofing-vertical only · 12 corpus videos · multi-year invitation-based · NOT API-automatable · GAF Master Elite ≈ 5+ years tenure required.
Per-town paid membership $200-800/yr · manual application · no API · 8 corpus videos · trust signal LLMs surface.
Pay-per-lead trap · 21 videos · operator sentiment poor ("fake leads" / churn pattern) · NOT a directory, it's a lead-buy with different economics.
Fusion API is READ-ONLY · Yelp ToS prohibits 3rd-party posting · review-request campaign triggers Yelp's review-suppression filter · service-business traffic collapsing since 2020.
68 forensic citations · editorial-curated "Top X in <city>" · zero meaningful YouTube coverage · acceptance rate unknown.
68 forensic citations · entirely directory_aggregator · no corpus coverage · need to identify if it's a paid-add or scraped-aggregator.
6 forensic citations · ~2024 platform reset · unknown 2026 status · TomTom-powered.
NRCA, RCAT, TRAA, ACCA, PHCC, NALP, ADA, Avvo, Justia, state bars · zero meaningful YouTube coverage · skeptic flagged as blocking gap.
Single creator claim: deprecated Nov 3, 2025 · needs direct Google API changelog verification before WR runbook locks it as manual-only.
Originally proposed $79/mo standalone · skeptic flagged category saturation (Profound, Peec, Bluefish, Semrush all racing down) · pivot to Marina bundle ($279/mo Marina + monitor combo).
7 platforms · captures 80%+ of the AI-citation graph for a typical local-service business · ships as $1,497 attach on the $2,500 Rebuild · $3,997 Rebuild+Pack combo · $997 white-label wholesale to local-SEO agencies.
| # | Platform | What WR does | What customer does | Automation |
|---|---|---|---|---|
| 1 | Google Business ProfileLoad-bearing layer | Audit + optimize · Q&A seeding · post template · service-area config · review-request kit | Sign in to Google · click verify · approve agency access if available | Semi-auto · customer OAuth, WR runbook |
| 2 | Apple Business ConnectMaps + Siri | D-U-N-S lookup · profile prep · 2-3 Showcases drafted | Upload phone bill (or D-U-N-S) · approve claim · publish | Semi-auto · customer verifies |
| 3 | FoursquareUpstream of 5+ surfaces | Venue submission via FS API · category mapping · NAP sync | Nothing | FULL-AUTO |
| 4 | Wikidata Q-itemLLM knowledge graph | Quickstatements submission · property build · paid-editor disclosure · supporting citations | Nothing | FULL-AUTO |
| 5 | BBB AccreditationTrust signal | Application packet · narrative draft · submission orchestration | Sign packet · pay BBB cert fee direct ($500-1,500/yr, off WR books) · approve | Semi-auto · customer pays BBB |
| 6 | Facebook PageMeta surface | Audit · NAP sync · post template · service tags | Log into Meta Business Suite · grant Page admin · approve posts | Semi-auto · customer admins |
| 7 | Vertical-specific1 per customer | Roofing → GAF/OC application support · Dental → ADA Find-a-Dentist · Legal → Avvo/Justia/state bar · Towing → TRAA · HVAC → ACCA + LSA verification | Provide cert paperwork / license · sign membership packet | Semi-auto · per-vertical playbook |
Plus 60-day review-velocity campaign · per-vertical realistic pacing (roofing 10-15/mo · dental 20-30/mo · towing 5-10/mo) · NOT the creator-doctrine 40/mo (skeptic catch · suspension risk).
What the customer personally has to do vs what WR handles. The customer column is short on purpose · everything else is on us.
Wave dispatched these sub-agents to close the GAP-flagged platforms. Status reflects state at dashboard build time.
Updates roll into /root/wc/research/wr_placement_followup_20260516/gap_scorecard.json as each agent finishes. Refresh this dashboard once the file is populated to auto-fill GREEN counts.
The 4 risks the Senior Skeptic Agent flagged when re-reading the consensus map. These must NOT make it into the final report unflagged.
From the Senior Consensus operator briefing · concrete next-7-day work to ship the MVP-7 Pack.
Foursquare in, Yelp optional, BBB cert fee off WR books, vertical add-on map per industry.
5th rung on the WR ladder · Stripe Embedded Checkout already wired.
Document actual 2026-05 friction · update Pack runbook · prove phone-bill path still works.
Paid-editor disclosure embedded · supporting-citation pre-creation script · 90-day deletion-survival tracker.
Cross-vertical pilot to validate the 7-platform graph holds outside the Texas roofing slice.
OpenAI + Anthropic + Perplexity + Google AI Overview queries · scorecard PDF via Resend · bundle decision: standalone $79 vs Marina $279 combo.
Write reference_wr_placement_pack_2026.md + feedback_drop_angi_from_pack.md · capture pilot-1-3 readiness state.
Download the underlying research. Everything on this dashboard is derived from these files.