# WR Placement-Automation · Operator Briefing (1-page)

**Run:** wr_placement_20260516 · 146 YouTube transcripts digested · external cost $1.10 · wallclock ~40 min

## The decision

**Launch the "AI-Discoverable Business Entity" Placement Pack.** $1,497 one-time tier on the WR ladder. $3,997 Rebuild+Pack combo. 7-platform MVP. Pilot 3 customers in 3 verticals before scaling.

## Why · the Texas forensic finding holds up

146 local-SEO/AEO/GEO/vendor-walkthrough videos corroborate that AI agents reconstruct local-business answers from a small graph of external surfaces. GBP is the load-bearing layer (69/146 videos). Vendors in the space (Yext $199-499/mo, BrightLocal $39-79/mo, Whitespark $20-100/mo, Moz Local $14-33/mo, Synup, Semrush Local $20-40/mo) all sell subscription DIY tools. **None ship done-for-you placement with AI-citation proof.** That gap is WR's $1,497 wedge.

## What goes IN the MVP-7 (revised from topic brief based on skeptic re-elevation)

1. **Google Business Profile** · customer's account, no GBP API gate
2. **Apple Business Connect** · FREE, D-U-N-S + phone-bill verification
3. **Foursquare** · NEW · upstream of Apple Maps, Bing Places, Snap Maps, Uber
4. **Wikidata Q-item** · Quickstatements API, paid-editor disclosure
5. **BBB Application Support** · customer pays BBB direct ($500-1,500/yr off our books)
6. **Facebook Page** · Meta Business Suite, manual claim
7. **1 vertical-specific** · roofing → GAF/OC application support · dental → ADA · legal → Avvo/Justia/state bar · towing → TRAA · HVAC → ACCA + LSA verification

**Plus 60-day review-velocity campaign** (per-vertical realistic targets, pacing 8-12/week, NOT 40/month).

## What gets DROPPED

- **Angi** · pay-per-lead trap · poor operator sentiment · NOT a directory
- **Yelp** as default · moves to optional (ToS friction + review-filter risk + traffic decline)
- **40 reviews/month** as marketed promise · creator doctrine, not vertical-realistic, GBP suspension risk

## What the skeptic flagged (do NOT skip)

1. **Margin floor 76% is wishful.** Real labor likely 3-5 hrs/Pack → 40-60% margin. **TIME-TRACK PILOTS RUTHLESSLY.**
2. **Texas forensic = WR's own data.** Corpus corroboration is parallel-narrative, not independent. **Validate in HVAC-FL + Dental-CA before scaling to 100 customers.**
3. **AI-Citation Monitor saturated category.** Don't ship $79/mo standalone. **Bundle into Marina ($279/mo Marina+monitor combo).**
4. **Manufacturer certs need explicit "application support not delivery" contract language.** Customer expectation mismatch is the #1 reputation risk.

## Top 3 outliers worth piloting (gold singletons)

1. **MyGBPro as Pack white-label execution layer** ($40-99/mo) · could cut 60-80% of Pack delivery labor · 30-min vendor call this week
2. **Manufacturer Attention Campaign** as $497-997 separate product line · social-media trail that GAF/OC reps watch · 90-day pilot on 1 roofing customer
3. **Apple Business Connect Showcases** in Pack default · 2-3 per customer · marginal cost · Siri-citation lift hypothesis

## Next 7 days

1. Spec the 7-platform Pack MVP doc (Foursquare in, Yelp optional)
2. Add $1,497 tier to WR pricing page · $3,997 Rebuild+Pack combo
3. Live Apple BCN setup on fresh WR test business · document 2026 friction
4. Build Wikidata Quickstatements integration with paid-editor disclosure
5. Pick 3 pilot customers (roofing + dental + towing)
6. Build AI-Citation Monitor cron script (OpenAI + Anthropic + Perplexity + AI Overview)
7. Update memory · `reference_wr_placement_pack_2026.md` and `feedback_drop_angi_from_pack.md`

## Evidence gaps Wave should chase next

- **Expertise.com / CeDUR / MapQuest** · zero meaningful corpus coverage · direct outreach needed
- **Trade-vertical associations** (NRCA, RCAT, TRAA, ACCA, PHCC, NALP, ADA, Avvo, Justia, state bars) · zero meaningful coverage · external lookup
- **BBB partner / agency API** · single weak signal in `gpv4esOq67A` (Salient Process) · 30-min lookup to BBB partner team
- **Yelp 2026 ToS explicit text** on agency-managed review-request campaigns

## Files

- Full report · `/root/wc/research/wr_placement_20260516/REPORT.md`
- This briefing · `/root/wc/research/wr_placement_20260516/BRIEFING.md`
- Aggregated intelligence (cross-platform digest) · `/root/wc/research/wr_placement_20260516/aggregated_intelligence.json`
- Senior consensus + skeptic outputs · `senior_consensus_output.json` + `senior_skeptic_output.json`
- Raw extractions (146) · `/root/wc/research/wr_placement_20260516/extractions/`
- Source transcripts (146) · `/root/wc/research/wr_placement_20260516/transcripts/`